AUTHOR OF CROSSING THE CHASM, ZONE TO WIN, THE INFINITE STAIRCASE

Author

an expert in industry trends, Geoffrey provides valuable advice to start-ups and high-tech enterprises on positioning tactics to navigate disruptive innovations.

  Kahuna Labs: Silicon Valley Speaker Series
 Wednesday, February 3, 2016
 Redwood City, CA; Kahuna Labs Headquarters

“For many years, I’ve had the benefit of sage advice from Geoffrey Moore, one of the world’s most influential business strategists.”


– Mark Benioff, Chair & CEO, Salesforce.com

Crossing the Chasm

Crossing the Chasm 3rd edition is a must-read for entrepreneurs and marketers looking to take their high-tech products from early adoption to mainstream success. Geoffrey Moore’s classic work, updated for the digital age, provides insightful strategies for closing the gap between visionary early adopters and the more pragmatic majority. Considered a classic,

Zone to Win

Zone to Win is a strategic playbook for businesses navigating disruptive innovation. Geoffrey Moore offers a practical framework for enterprises to achieve their greatest potential by focusing on four critical zones: the  performance zone, the productivity zone, the incubation zone, and the transformation zone. A business book bestseller, this essential guide is designed to help