A consultant to the high-tech sector for over 35 years, Geoffrey Moore is a best-selling author, renowned public speaker, and trusted advisor. recognized for his profound understanding of dynamics of disruptive innovations and the strategies to capitalize on them. He balances his consulting between venture-backed start-ups start-up companies and established public enterprise.
As an author, Moore has published seven best-selling books addressing the marketing, strategy, and organizational challenges that are triggered by disruptive innovations. His first book, Crossing the Chasm, published in 1991, has sold over 1 million copies, been translated into more than a half dozen languages, and to this day, now in a third edition, represents the go-to-market playbook for entrepreneurs seeking to grow their customer base beyond the early adopters to the pragmatist mainstream. His most recent work, Zone to Win, written in collaboration with the executive teams at Salesforce and Microsoft, addresses the challenges publicly held enterprises face, balancing commitments to profitable but aging legacy lines of business with promising next-generation opportunities that require deep investment to get to scale.
As a keynote speaker, Moore delivers between 20 and 40 speeches each year, specializing in thought leadership topics that help audiences better grasp the potential impact of emerging technologies on their industries and enterprises. The phrases and metaphors he introduces have become part of the language of high-tech one often hears about: chasms, tornadoes, systems of engagement, or the hierarchy of powers.
As an advisor to CEOs and their executive teams, Moore has worked with some of the most iconic high-tech firms, including Salesforce, Microsoft, Adobe, Autodesk, Cisco, and HP. He has also helped emerging companies rise to prominence, including Aruba, Box, Docusign, Gainsight, and Proofpoint. Advisory efforts include strategy check workshops, thought leadership narratives, executive development, and organizational design.
Most recently, Moore has extended his reach beyond business to engage with his first loves—literature, the teaching of writing, and philosophy. His latest book, The Infinite Staircase, synthesizes the metaphysics of contemporary science with the ethics of traditional religion to provide an integrated platform for building what has always been his most perennial concern, strategies for living.
Moore obtained his bachelor's degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. Following a tenure as an English professor at Olivet College, he transitioned to sales and marketing roles in the high-tech industry, ultimately finding his niche in marketing consulting at Regis McKenna Inc. He co-founded The Chasm Group, Chasm Institute, and TCG Advisors, and currently serves as chairman emeritus for all three organizations. He is also on the board of directors at nLight, Phaidra, and WorkFusion.
