Topics
Geoffrey Moore's topics delve into the intricate relationships between technology, market strategies, and human ethics. Each presentation is crafted to provide audiences with the essential insights and strategies needed to thrive in today's rapidly evolving business landscape.
Current Topics
The Infinite Staircase: How did we get here, and what are we supposed to do?
Science has pieced together an extraordinary story that takes us from the Big Bang some 13.9 billion years ago to the present day, with no divine intervention required. How that is even possible is a topic in its own right, but it also begs the question: if there is no divine authority, where does goodness come from, and what does it mean to act ethically? These are the questions Geoff posed for himself when he was writing The Infinite Staircase, and in this talk, he will share his findings with you.
Zone to Win: Organizing to Compete in an Age of Disruption
Crossing the Chasm explained how venture-backed start-ups could bring disruptive innovations to market by retargeting their go-to-market programs at each stage in the Technology Adoption Life Cycle. Zone to Win addresses the same challenge but from the perspective of an established enterprise, underwritten by public shareholders and beholden to a legacy-installed base. In this talk, Geoff will explain how such enterprises can organize to successfully address both their current book of business and build a new one in parallel.
GenAI: What is a Pragmatist to Do?
Generative AI is touted as the biggest game-changer since the microprocessor—bigger than the Internet, smartphones, and social media. But when will it happen? How can a pragmatist navigate a future as uncertain as this one promises to be? In this talk, Geoff lays out a “stairway to heaven” approach to tackling this challenge one step at a time.
Crossing the Chasm GenAI: Riding the Next Wave of Disruptive Innovation to Mainstream Market Success
Countless start-ups have captured the enthusiasm of early adopters only to languish in the chasm, a period when the majority of buyers are still taking a wait-and-see approach. What does it take to stir these pragmatist buyers into action and get the party started for real? In this talk, Geoff will recap the playbook from his best-selling book, Crossing the Chasm, which has sold over a million copies and been translated into more than a half dozen languages.
The Oldies
Chasms, Bowling Alleys, Tornadoes, & Main Street: Marketing High Tech in the 21st Century
Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.
Five Stages of Marketing Maturity: Where is Your Organization?
Based on twenty-five years of marketing experience in the high-tech sector, Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up’s marketing from a nice home page to global domination. He provides a complete set of diagnostics for audience members to see where their organization fits in the progression and what elements they might want to focus on next.
Core vs. Context: The Fault Line Primer
The core versus context model, described in chapter two of Living on the Fault Line, defines core as anything that contributes directly to competitive differentiation and leads to customer preference in purchase decisions. Context is everything else. Moore explains how the New Economy, with the help of the Internet, enables companies to outsource their context to focus on core enterprises.
Core vs. Context: Reallocating Resources for Competitive Advantage
When processes no longer result in marketplace differentiation, they shift from being core to context but often continue to consume the bulk of an enterprise’s resources. Building on Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.
Managing Company Culture
Company culture has a huge impact on enterprise success. Moore provides models and methods for a no-nonsense approach to managing company culture, which has deep implications for leadership and change management initiatives.
Complex Systems vs. Volume Operations: The Challenges of Business Model Migration
As markets globalize and offerings commoditize, changing business models becomes a source of new competitive advantage. Moore surveys the landscape of business models and lays out rules of engagement for companies expanding into unexplored territory.
Dealing with Darwin: Innovating within Established Enterprises
Caught between globalization, commoditization, and corporate inertia, established enterprises are increasingly challenged to innovate. Moore outlines a broad range of innovation strategies aligned with a category’s current stage of market development.
Orchestrating the Stack: Next-Generation Strategies in Enterprise IT
Enterprise IT has consolidated around a few key vendors, each looking to expand territory as computing architectures evolve. Moore outlines each vendor’s game plan, providing CIOs and industry observers an early start in understanding these changes.
Provocation-Based Selling: How to Break-and-Enter Established Markets
Selling disruptive innovations requires a unique approach, as markets are structured to favor incumbents and exclude challengers. Moore explains how start-ups can get past gatekeepers and capture the support of line-of-business executives.
Geoffrey Moore’s comprehensive and dynamic presentations equip business leaders with the strategies and insights necessary to navigate and thrive in today’s competitive markets.